XOXO was founded in 1991 as a day to evening lifestyle brand with attainable price points. XOXO was one of the first junior / young contemporary brands to design and sell runway to real-way fashion apparel and accessories which were accessible to the average consumer. Delivering truly feminine, trend conscious looks within the fashion spectrum is the one constant element in XOXOs success over time and as we continue to evolve.

The XOXO core consumer desires the affordable, wearable trend- conscious designs as well as innovative basics that are the essence of XOXO style.

The XOXO consumer is feminine, alluring, confident, modern & In-the-Mix.

In-the-Mix is XOXOs way of describing the latest and hottest music, movies, technology and celebrities connected to modern pop-culture. Our XOXO consumer is aware of these trends and appreciates fashion that encompasses it.

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XOXO Women’s and Girl’s Watches

Mirror, Mirror You’ll Be The Chic-Est Of Them All

The XOXO time wear collection consists of updated classic timepieces designed for a more fashion conscious fashionista. The watches are designed with elegant cases, special plating, and sporty leather, rubber or metal bands to offer a fresh look. The XOXO watch collection combines quality, up to date fashion trends, the spirit of the sport, and value. We think you’ll fall in love with the XOXO watch collection.

[xoxo fashion]